AI for Marketing

As a business strategist and marketing professional, I’ve had the chance to witness the marketing world evolve and adapt to new innovations over decades. One of the most compelling discussions today revolves around the role of artificial intelligence (AI) in marketing and how it intersects with traditional, human-centric branding strategies. Allow me to delve into […]

One of the prevalent fears around the rise of artificial intelligence (AI) is the notion that it will replace human jobs. This concern has led many to wonder if AI technology will lead to mass unemployment and our replacement by robots. It’s a valid fear, but also one that requires perspective and understanding. Artificial intelligence

Generative AI, or Gen AI, has been making waves across various industries, and marketing is no exception. For businesses looking to stay ahead, it’s crucial to understand how to effectively leverage these new technological advancements. With my three decades of experience in the marketing industry, let me break down the significance of Gen AI and

The world of technology offers remarkable advancements, especially in marketing. Incorporating AI into your marketing efforts is not simply advantageous—it can be transformative. Here, we examine how AI tools, particularly in content creation, can redefine your marketing approach and deliver unparalleled results. From Diverse Backgrounds to AI-Driven Marketing Transitioning to a career in marketing often

The AI Revolution in Marketing Over the last year, technology has significantly transformed marketing, with Artificial Intelligence (AI) playing a pivotal role. AI tools now allow us to engage in genuine, time-efficient marketing that wasn’t feasible even a year ago. This shift is particularly evident in the realm of podcasting, which has evolved from a

Artificial Intelligence (AI) is significantly altering the world of financial services marketing. Recent months have shown considerable advancements as AI tools and methods are applied to optimize marketing strategies. This blog discusses how AI reshapes the industry, presenting both opportunities and challenges, and looks ahead to the future. AI’s Growing Impact in Financial Services AI

Practical Tips for Marketers As a marketing professional with three decades of experience, I’ve seen technological trends come and go. However, the rise of AI is more than just a trend; it’s a fundamental shift in how we operate. In this blog, I’ll discuss the overwhelming array of AI tools available, how to manage this

Protecting Your Data in the Digital Age Marketing professionals face increasing data security challenges as AI continues to transform the industry. The advancements in AI technology offer remarkable opportunities, but they also bring about new security risks that must be addressed. Understanding these risks and adopting best practices is crucial for marketers who wish to