As a marketing and sales professional, I see this transition as an amazing opportunity to learn about Generation Z’s needs, update marketing tactics, and engage this generation—as hard working and dedicated a group as any—who are entering an influential part of their lives.
In this book, we will review the demographics of Generation Z, explore successful marketing campaigns that were explicitly directed at Generation Z, and dive into developing a marketing plan and web presence targeted to Generation Z for both Business to Business (B2B) and Business to Consumer (B2C) campaigns.
Generation Z is ushering in a whole new landscape in the world of business. This generation is the most diverse and digitally savvy generation the world has yet seen, which is why we need to begin our journey by analyzing and better understanding how Generation Z affects the economy and the business environment.
This clear review of the Generation, their goals and triggers covers the following actionable topics.
- INTRODUCTION: THIS IS GENERATION Z
- THE DIGITAL REVOLUTION CONTINUES
- THE CASE FOR THE SOCIAL CEO
- SOCIAL MEDIA EMPLOYEE ADVOCACY
- VALUES-DRIVEN MARKETING
- THE E-COMMERCE MANDATE
- GENERATION Z DEMOGRAPHICS AND PSYCHOGRAPHICS
- MARKETING SUCCESSFULLY TO GENERATION Z
- GET INTO MARKETING ACTION
Product details
- Publisher : Strategic eMarketing (January 1, 2023)
- Language : English
- Softcover : 142 pages
- Item Weight : 1 pounds
- Dimensions : 6 x 1 x 8.9 inches
Sneha –
Must read!
Want to crack the code on connecting with Gen Z? This book’s got you covered. Emanuel Rose dives into what makes this generation so unique—and how businesses can actually *get it right*. From their digital-first mindset to their love for brands that walk the talk, *Authenticity Marketing to Generation Z* is a practical guide to winning over the most diverse and savvy generation yet.
What I loved? It’s not just fluff or stats—it’s packed with real examples and step-by-step tips. Whether you’re working on a B2B strategy or trying to sell to consumers, Rose lays out everything, from the power of a “Social CEO” to why employee social media advocacy is your secret weapon. Honestly, some of the ideas are genius and super easy to implement!
This book also nails the bigger picture. Gen Z doesn’t just want products; they want values. Rose makes it clear that if your brand isn’t authentic, you’re going to get left behind. He highlights how businesses can align with what matters most to this generation—and it’s way simpler than you might think.
It’s written in a super straightforward way, so you don’t need a marketing degree to understand it. Plus, you’ll walk away with actionable advice to level up your campaigns and actually connect with Gen Z on their terms.