The Social Media Edge is the ultimate guide for corporations and entrepreneurs looking to win big in the business world. This book provides you with detailed lessons from the world’s most famous CEOs, influencers and other key players. These leaders have found success with employee advocacy programs that are authentic and impactful. The Social Media Edge will give you the tools you need to take your business to the next level by building an employee advocacy social media program that engages your customers and builds strong brand recognition—all while increasing profitability.
Employee advocacy can be used to build your brand and influence, increase sales, acquire new followers, and generate leads. With the growing power of social media, it has never been easier for employees to share their authentic stories, and these authentic employee-created stories often outperform marketing content, even when they promote a product or service.
Chapter 1:
Understanding the Role of Employee Advocacy in Brand Building
Chapter 2:
The Social CEO Phenomenon: Lessons from Elon Musk, Kylie Jenner, Richard Branson, and Gary Vaynerchuk
Chapter 3:
Building a Social Media Advocacy Program for Employees
Chapter 4:
Creating Content for the Social CEO and Employee Advocacy
Chapter 5:
Best Practices for Employee Advocacy on Social Media
Chapter 6:
Choosing the Right Employee Advocacy Platform
Chapter 7:
Measuring the Success of Employee Advocacy
Chapter 8:
Action Plan for Building a Successful Employee Social Media Advocacy Program
Chapter 9.
Social CEO and Employee Advocacy Success Stories
Chapter 10.
Integrate the Social CEO and Employee Advocacy
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