A marketing expert based in Ashland, OR has officially announced the launch of his newest book, designed to help businesses effectively market their brand to Generation Z.
Emanuel Rose is an expert in several industry areas – including marketing, sales, lead generation, branding and advertising, and has worked for well over ten years within a renowned digital agency. For three decades, Emanuel has also become known for exploring innovative marketing tactics, lead generations and successful marketing strategies for his clients.
Today, he has announced the official launch and release of his book: ‘Authenticity: Marketing to Generation Z’. Now available to purchase on his website, Strategic Adventure Marketing, the book details exclusive and new ways to target Generation Z – an audience that many brands otherwise find it quite difficult to connect with.
Emanuel says that 2023 is the perfect time to learn about Generation Z, and discover new ways to engage them in ongoing marketing campaigns and strategies.
“It’s time we start creating marketing strategies specifically tailored towards Generation Z,” says Emanuel.
“If you’re a business that doesn’t really see it as crucial to the success of your own business, it may be that you simply don’t understand how to truly connect with them. This fantastic generation of people born between 1997 and 2012 really are the future, and they’re ushering in a whole new landscape within the world of business. Now, more than ever, we need to discover more about how to connect with them both digitally and beyond.”
Within his new book, Emanuel reviews the demographics of Generation X, studies and talks readers through successful marketing campaigns that were explicitly directed at Generation Z, and dives head-first into marketing plans and building a web presence for both Business to Business (B2B) and Business to Consumer (B2C) campaigns.
“It goes without saying that Generation Z are the most digitally advanced generation the world has ever seen. Regardless of the business you’re in, if you operate online, then Generation Z needs to be considered,” says Emanuel.
With a clear description and review of Generation Z, their goals, triggers, and topics such as the digital revolution, the case of the social CEO, values-driven marketing, the e-commerce mandate, demographics and psychographics, and how to market products and services to this generation successfully, the book is set to change the game for so many brands.
“My book really does prove just how anyone can market to Generation Z. You’ll learn how to update your marketing tactics, and truly engage this unique and hard-working generation, whom are currently entering an influential part of their lives. Now is the time to learn about them. Don’t fall behind, and get started on this journey of development today.”
The book ends with tips and advice to help businesses get their marketing plans into action, so that they can successfully start connecting with this age group. Now available for purchasing, a portion of the proceeds from each book will also be donated to Camp Jack Hazard, a summer camp based in Darnadelle, CA.
Notes to Editors
AUTHENTICITY: Marketing to Generation Z (People born between 1997 to 2012) is now available to purchase from $14.95
In addition to a rich sales and marketing career, Emanuel has also written books for children, called “Wenaha Henry: The Redtailed Hawk.” An outdoorsman with a deep passion for nature, he has fly-fished all over the world, bird-hunted many places in North America.
To purchase the book, visit: AUTHENTICITY: Marketing to Generation Z (People born between 1997 to 2012)-Paperback – Strategic Adventure Marketing