A marketing expert and author from California has officially announced a new and exclusive free workshop tailored to helping businesses market authentically towards Generation Z.
Led by Emanuel Rose, the author of ‘Authenticity: Marketing to Generation Z,’ the 90-minute workshop has been designed to help teach entrepreneurs, businesses and company leaders how to create a professional marketing plan that is targeted towards ‘Gen Z”
Taking place on March 9th at 1pm, the session will be held at the Greater Eureka Chamber of Commerce in Eureka, CA, United States. Whether someone is a business owner or marketeer, tickets are completely free, and the event can be booked online.
An expert in several industry areas, including marketing, sales, lead generation, branding and advertising, Emanuel has worked for well over a decade within a renowned digital agency. He has become well known in the industry for his innovative marketing tactics, for generating leads, and for creating successful marketing strategies for his clients.
Following the successful release of his new book, ‘Authenticity: Marketing to Generation Z,’ which details new and proven ways to successfully market towards and target Generation Z – an audience that many brands otherwise find it quite difficult to connect with – Emanuel has launched this in-person workshop to help even more businesses succeed.
Saying that 2023 is the perfect time to learn about Generation Z, Emanual has discovered several ways to engage them in ongoing marketing campaigns and strategies during the research of his book.
“Now is the time to create marketing strategies specifically tailored towards Generation Z,” says Emanuel.
“This fantastic generation of people born between 1997 and 2012 are the future, and they’re ushering in a whole new landscape within the world of business. Therefore, now more than ever, we need to discover more about how to connect with them both digitally and beyond. That’s what this workshop is all about.”
Within his book, Emanuel reviewed the demographics of Generation X, studies and talked readers through successful marketing campaigns that were explicitly directed at Generation Z. He dove head-first into marketing plans and discussed how to build a web presence for both Business to Business (B2B) and Business to Consumer (B2C) campaigns.
“It goes without saying that Generation Z are the most digitally advanced generation the world has ever seen. In my upcoming workshop, I will help you understand what to avoid, how to target them, what message to convey and how to plan a 3, 6 and 12 month content calendar to get results,” says Emanuel
In addition to expert advice from Emanuel, the workshop will include additional bonus materials such as vetted software tools for all aspects of the campaign, a TikTok marketing for Small Business course, mistakes to avoid in marketing to Gen Z white paper, employee advocacy and a content calendar.
Notes to Editors
Emanuel Rose’s workshop will be held on March 9, 2023 1:00 PM – 2:30 PM (PST) at the Greater Eureka Chamber of Commerce, 612 G Street, Suite 101, Eureka, CA, 95501, United States
Book your free tickets, here: Next Level: Authenticity – Marketing to Gen Z – Event Registration (growthzoneapp.com)
His book is now available to purchase on Strategic Adventure Marketing, here: AUTHENTICITY: Marketing to Generation Z (People born between 1997 to 2012)-Paperback – Strategic Adventure Marketing