Podcast

Entrepreneur, digital marketing leader, and best-selling author Michael Buzinski created an educational and fascinating podcast titled “You Are Buzzworthy”, which focuses on sharing tips and strategies to build successful businesses with today’s technological tools and generations. In a recent episode, he was accompanied by Emanuel Rose, a triumphant sales and marketing expert, to analyze Gen Z’s behavior and how brands can properly target this demographic. Gen Z & The Global Market The way we market products and build up brands has changed over the years due to the evolution of technology and the rise of new generations that tend to do things differently as time passes by. Gen Z is worth around $44 billion in the United States alone, and that number is expected to grow at fast rates. Currently, Gen Z is taking over all social media platforms, increasing businesses’ revenues, expanding their product lines, and, most importantly, building long-lasting relationships that contribute to gaining loyal buyers and supporters. Gen Z groups people from 12-13 years up to 26-27, with a huge dominance of technology, and social platforms. Gen Z’s capability to use all technological tools available to their advantage, including standing up for what they believe in, spreading the word about crucial topics that affect the world, and more is what makes them different from other generations. This new generation has a digital-first mentality, which can be taken both as a pro and a con. The fact that teenagers and late-20s adults are always on their phones can be seen as a pro from a digital marketing point of view.  If targeted properly, businesses can effectively attract Gen Z and make them their most loyal, and supportive consumers. How To Target Gen Z It is often easier to explain how to target Gen Z rather than putting in the work, especially for older generations that might not be as fond of technology, but once you understand how this generation works, what drives them to purchase or follow something and how they perceive certain products, you have a recipe for success. This new generation is all about authenticity, and connecting with brands that appear authentic in their social platforms. This includes being mindful of the price of a product compared to its benefits if the brand does some humanitarian work, how they handle press issues, if they’re an inclusive brand, and many more things. Since it is a very ethnically diverse group, Gen Z has different beliefs compared to older generations. For example, instead of focusing on getting better jobs, Gen Z focuses on getting jobs that are meaningful and fulfilling to them, the same applies to the brands they follow and are loyal to. Targeting Gen Z involves making your brand more human on social media, allowing this tech-savvy generation to get to know your company and products better and from a different perspective rather than the typical “perfect ad”. Creating content that Gen Z finds authentic and educative can be the key to building a successful Gen Z marketing strategy. Behind the scenes, introducing the team behind the brand, trends, and all sorts of entertaining videos can bring value to your online presence. Structuring marketing strategies toward the segmentation of the US market between Gen Z and the other generations can be possible if companies start thinking and acting like their consumers. What they like to see on social platforms, what they believe in, what they find authentic, etc. Transparency is a big part of marketing Gen Z, but you should be aware that this new generation can detect unauthenticity and planned scenarios like no other. Targeting Gen Z On Social Media Social media is not the only marketing tool available, but Gen Z spends over four hours a day looking at their phones, according to various research, therefore using social media platforms is key to catch Gen Z’s attention. Authenticity is key to having a successful online presence, as well as connecting with your audience. Gen Z uses social media to distract themselves, so if you’re looking to enter the game, you should learn how to play. Content that only focuses on selling, like straight-from-TV ads, will pass unnoticed on social media. Instead, videos that invite users to learn and discover more about your company have been reported to do great. Final Words In the latest episode of the You Are Buzzworthy podcast, Emanuel continues to share his expertise on digital marketing and how to effectively reach out to Gen Z. In Emanuel’s new book “AUTHENTICITY: Marketing to Generation Z”, he analyzes demographics, business practices, and attitudes regarding social media and online advertising to develop marketing initiatives that will resonate with Gen Z. About The Author Emanuel Rose, an Authentic marketing expert, keynote speaker, and mentor, merges his passion for nature and the study of human consciousness, offering transformative experiences combining stillness, nature, and adventure. His work includes children’s books promoting wilderness awareness and inspiring families to rediscover the healing and empowering power of the great outdoors. With a unique emphasis on fostering mental well-being and encouraging environmental stewardship, Rose invites us to join him on a journey of connection to God, self-discovery, and time in nature. Books by Emanuel Rose

Why multi-generational outdoors teaching is essential for personal development and how Emanuel’s book is helping hundreds of kids and parents connect with nature As technology rapidly evolves, and the recommended age of use is decreasing fast, many kids, teenagers, and adults reduce the amount of time they spend outdoors.  Emanuel Rose, a fly fisherman, hunter, and brilliant author, takes a seat in the latest episode of Tommy’s Outdoor, a podcast dedicated to talking about biodiversity, conservation, hunting and fishing, rewilding, and more, to share his thoughts about multi-generational outdoors teaching. About Emanuel Rose Emanuel is an experienced outdoorsman, passionate about fly fishing and hunting, as well as an outstanding children’s books author. He’s currently dry fly fishing to catch salmon mainly and loves to hunt turkey and deer. When asked about his family, Emanuel shared that they’re from central California, near Yosemite, which allowed him to grow up trout fishing in the area and connect with nature from a young age. Being part of an orthodox family granted Emanuel a lot of experience when it comes to dry fly fishing, and hunting turkeys, rabbits, birds, and deer. This had a major impact on his life that changed the way he sees the world, how he lives, and how he gives his best in spreading the word about the importance of connecting with nature. After finishing school, Emanuel moved to Humboldt County, located in the northern part of California, to have a chance to catch some steelhead and go after the anadromous fish. This marked the beginning of Emanuel’s fly-fishing adventures that took him all over the world. In a recent participation on the well-known podcast Tommy’s Outdoors, Emanuel talked about a key topic that is not frequently discussed or thought about, which is multi-generational outdoors teaching. In the following sections, we’ll dive deep into what multi-generational outdoors teaching is, as well as why it is crucial for personal development. Multi-Generational Outdoors Teaching As an experienced outdoorsman and a person who grew up full of outdoor experiences, Emanuel explains multi-generational outdoors teaching simply. There are ten critical damaging aspects of screen time and social media on individuals under 25. First, these platforms can contribute to a negative body image, as young people compare themselves to the idealized images often portrayed online. Second, they can lead to increased rates of anxiety and depression, as revealed in Facebook’s internal research on Instagram usage among teenage girls. The term refers to generational teaching that takes place outdoors, meaning that a father, grandfather, uncle, or anyone you consider your family, teaches you how to develop skills and abilities you can use in nature, such as hunting, fly fishing, starting a fire, etc. Multi-generational outdoors teaching goes beyond the act of teaching itself and rather focuses on promoting going outdoors and unwinding. Emanuel is a firm believer that getting kids outdoors and interested in nature is key to their development, but this also applies to teenagers, adults, and elders.  With the rapid evolution of technology, kids are now accustomed to being entertained all the time, creating an overflow of content and entertainment that doesn’t allow them to unwind or connect with themselves. On the other hand, collecting outdoor experiences can help them ease their mind, promote their creativity, decrease anxiety, and more. Not having proper unwinding time can take a toll on anyone, and this has been widely researched and confirmed by many peer-renewed scientists. Emanuel’s Mission with Multi-Generational Outdoors Teaching The Tommy’s Outdoors episode with Emanuel touched on several key topics and ideas worth mentioning. When asked about his goals, Emanuel shared that he’s dedicated to spreading knowledge about his outdoor experiences to encourage people to unwind in nature. The idea behind writing children’s books was to long-distance mentor his grandson, who lives 6 hours away from him, into exploring the outdoors, just like his family did with him with multi-generational outdoors teaching. With the help of creative illustrations and unique stories, Emanuel crafted the perfect books for children and parents looking to begin their outdoor experiences. Apart from this, Emanuel wrote several books for adults, one in particular about deer hunting in Ireland. Intending to help beginners and future hunters, he created a complete and useful step-by-step guide about hunting in Ireland, which came in handy for adults interested in deer hunting for the first time without having received multi-generational outdoors teaching experiences. The Importance of Outdoor Experiences Everyone should spend time outdoors, and Emanuel’s participation in a recent episode of Tommy’s Outdoors podcast made it clear why it is crucial for all ages. Lack of rest time, more specifically, quality rest time, can have negative effects on people, leading to anxiety, anger, sleep problems, and more. Through Emanuel’s books, children, teenagers, and adults can begin a journey to collect as many outdoor experiences as they can. Here you can find all of Emanuel’s books and find the best one for you or to give to someone. About The Author Emanuel Rose, an Authentic marketing expert, keynote speaker, and mentor, merges his passion for nature and the study of human consciousness, offering transformative experiences combining stillness, nature, and adventure. His work includes children’s books promoting wilderness awareness and inspiring families to rediscover the healing and empowering power of the great outdoors. With a unique emphasis on fostering mental well-being and encouraging environmental stewardship, Rose invites us to join him on a journey of connection to God, self-discovery, and time in nature. Books by Emanuel Rose

Collaborating with Camp Jack Hazard, Rose aims to inspire environmental awareness through his latest work, “Wenaha Henry: Seeds to a Tree” Bestselling author Emanuel Rose is excited to announce a special book signing event for his latest work, “Wenaha Henry: Seeds to a Tree.” The event will take place during the Modesto City Earth Day Celebration at Graceda Park, in partnership with Camp Jack Hazard. Emanuel Rose, acclaimed author and environmental advocate, will be available to sign copies of his book and engage with readers at the event. “Wenaha Henry: Seeds to a Tree” (https://strategicadventuremarketing.com/wenaha-henry/) is an inspiring tale that encourages readers to understand the importance of environmental conservation and the role that each individual can play in preserving our planet. Event details: Emanuel Rose’s compelling storytelling not only captivates readers but also drives home the importance of environmental conservation and individual responsibility in preserving our planet for future generations. Camp Jack Hazard, an organization dedicated to providing fun, safe wilderness adventures for campers age 6 to 17, has partnered with Emanuel Rose for this event. The collaboration aims to raise awareness about environmental issues and promote the importance of preserving our natural resources for future generations. The Modesto City Earth Day Celebration is an annual event that brings together the community to celebrate and promote environmental awareness. Attendees can expect a day filled with live music, educational workshops, eco-friendly exhibits, and family-friendly activities. Members of the media are invited to attend the book signing event and are encouraged to arrange interviews with Emanuel Rose by contacting him at emanuel@strategicemarketing.com or (707) 506-6138. About Emanuel Rose: Emanuel Rose is a renowned author, public speaker, and environmental advocate. With a passion for the great outdoors, he uses his platform to educate and inspire others to take action towards preserving our planet. His latest book, “Wenaha Henry: Seeds to a Tree,” is a testament to his commitment to environmental conservation and education. About Camp Jack Hazard: Camp Jack Hazard is a non-profit organization focused on providing life-changing outdoor experiences for youth. With programs designed to foster environmental stewardship, personal growth, and community building, Camp Jack Hazard aims to create a lasting impact on the lives of its participants. For more information about the event, please visit the Modesto City Earth Day website or contact Emanuel Rose at emanuel@strategicemarketing.com or (707) 506-6138.