Marketing

Lifelong entrepreneur, multimillionaire, and host of the “Screw The Commute” podcast, Tom Antion, is joined by Emanuel Rose, a successful entrepreneur and marketing expert, in his last episode where they talk about fly-fishing, Gen Z, and marketing. Emanuel & Gen Z Emanuel comes from an orthodox fly fisherman family, with a passion for hunting and spending time in nature. He’s written a series of children’s books about nature and natural history, with key points about values and ethics. Emanuel began writing them to give his grandson something to learn and connect with. They come with a pack of seeds so children can plant a tree after reading. In the podcast episode, when talking about fly fishing, steelhead, and anadromous, Emanuel did a spot-on comparison to Gen Z.  Anadromous are born in fresh water and they live in there for a year or two, until they head out to the ocean, much like Gen Z, since they’re born in a reasonable environment and then they get thrown into another environment where they go wilding as far as they can, and then they make this enormous trip just to end up back at their parents house. Gen Z is very different from Boomers and Millennials, and one of the easiest ways to see this is by taking a look at their social media accounts. Years ago, if you were to share a horizontally-filmed video with plenty of jump cuts, you were definitely going to be made fun of. Today, Gen Z is all about sharing short-form videos that give people a quick understanding of what it is about, using jump cuts of around 2-3 seconds per clip. This showcases how times have changed and how it can be difficult for other generations to understand and sell to Gen Z, if they don’t have proper guidance. The Story Behind Emanuel’s Successful Business Before launching his successful business, Strategic eMarketing, a skilled marketing agency to help businesses succeed, Emanuel had a few bad job experiences, as we all had at some time in our lives. The first one involved Emanuel building a multi-million dollar business unit for a company, which resulted in them reneging on paying the bonus he deserved. Some time after that, Emanuel went to work for a friend at a big jewelry company and got lost in the morass of middle management. Then, he was told not to make changes for 90 days and got fired for not doing anything. After various job horror experiences, Emanuel decided that he was not going to get sad about a job he didn’t like. Instead, he started to brainstorm his next successful business. He got clear about his interests and passions, which revolved around sales, marketing, and product development, and climbed his way up. During this time, social media was just starting to get some attention, and a friend of Emanuel’s knew that someone was looking for a new agency. He quickly built out some materials and signed that first client. Why People Struggle To Market Gen Z After building his agency, Emanuel started to sign clients that were tired of paying people way too much money to just disappear and leave them with poor-quality results. Fast-forward 14 years, Emanuel’s business is one of the top agencies that still have those first clients signed. This is not luck, but rather years of hard work and constantly educating themselves and their clients about the best marketing tools to target the right audience.  In the podcast episode, Emanuel explained why many people struggle to market to Gen Z. This generation is very caring and ethical, and they are always fighting for inclusivity and equality, which can come as a shock for other generations in certain topics. Apart from this, Gen Z connects with businesses that are transparent, present, and doing things outside their market, such as collaborating with a social cause. With this in mind, Emanuel highlights the importance of the “social SEO”, which means the founder or head of the business needs to be in front of the camera as much as possible, in a friendly and inviting way, not just to sell something. Sharing videos of your business behind the scenes, or with employees talking about their day-to-day activities has been shown to increase their online presence, as well as enhance the relationship with their audience. This has to be done organically and with true feelings behind each post. Gen Z will notice if something is sketched or an employee was told to say certain things. Platforms like TikTok and Instagram are two must-haves in your business and don’t forget to connect with them via liking their comments, responding to their messages, and more.Read Authenticity: Marketing to Generation Z by Emanuel Rose and listen to his podcast episode if your company wants to market to Gen Z. By concentrating on authenticity, mobile marketing, and other vital trends, businesses can successfully engage with this important demographic and achieve success in their marketing initiatives. About The Author Emanuel Rose, an Authentic marketing expert, keynote speaker, and mentor, merges his passion for nature and the study of human consciousness, offering transformative experiences combining stillness, nature, and adventure. His work includes children’s books promoting wilderness awareness and inspiring families to rediscover the healing and empowering power of the great outdoors. With a unique emphasis on fostering mental well-being and encouraging environmental stewardship, Rose invites us to join him on a journey of connection to God, self-discovery, and time in nature. Books by Emanuel Rose

According to a 2022 McKinsey report, 25 percent of Gen Z respondents reported feeling more emotionally distressed, which may be linked to a higher risk of suicide. This rate is almost double the levels reported by Millennial and Gen X respondents [1]. Additionally, a 2019 report indicates that the suicide rate for people aged 10 to 24 increased by 56% between 2007 to 2017. For children aged 10 to 14, which would include the younger portion of Gen Z, the suicide rate tripled in the same time frame [2]. As an author committed to encouraging a deeper appreciation and love for nature in people, I am deeply concerned about the well-being of our young people. The motivation for my book- Nature Bound is the mental health of Generation Z. Recent reports have shown a worrisome rise in emotional distress and suicide rates among this group [1][2][3]. Factors such as screen time and social media usage play a significant role in these trends. There are ten critical damaging aspects of screen time and social media on individuals under 25. First, these platforms can contribute to a negative body image, as young people compare themselves to the idealized images often portrayed online. Second, they can lead to increased rates of anxiety and depression, as revealed in Facebook’s internal research on Instagram usage among teenage girls. Third, the constant accessibility of social media can trigger impulse control problems, while regular alerts and notifications can disrupt concentration and focus. Sleep problems are another issue, with excessive screen time, especially before bed, leading to poor sleep quality. Furthermore, despite the ability of these platforms to connect people, they can paradoxically lead to feelings of loneliness. Fear of missing out (FOMO) is another detrimental effect, often leading to compulsive checking of social media feeds. Social media can also exacerbate feelings of inadequacy, bullying, and harassment. Finally, these platforms can exacerbate existing mental health issues and contribute to reduced self-esteem. Recognizing these challenges, as parents and mentors, we must consider how to mitigate the damaging impacts of screen time and social media. One promising approach is encouraging young people to engage more with the natural world around them. Nature offers a calming, stimulating environment that can support mental well-being. It presents a counterbalance to the constant stream of digital information and provides a sense of perspective and peace. My book, “Nature Bound with Wenaha Henry” offers a range of activities to help ignite young people’s love for the great outdoors [3]. To protect and support our youth, it is essential to balance screen time and social media use with other activities that nurture mental health and well-being. We need to take these issues seriously, as they directly affect the mental health of our younger generations. Let’s engage the healing power of nature and consider how we can use it to create a healthier, happier future for Generation Z. The following are the ten most damaging aspects of screen time and social media, particularly for individuals under the age of 25: As Tom Brown once said, “Nature is the ultimate teacher.” Spending time in nature offers a respite from the constant stimulation of social media and phone addiction that plagues kids and teens. In nature, kids and teens can engage in physical activity, breathe fresh air, connect with the natural world, problem-solve straightforward situations and be in the “real world”. This offers a much-needed break from the screen time that can negatively impact their brain chemistry, mental and physical health. Nature provides a sense of calm and tranquility that can’t be found in the constant chatter of social media. Being surrounded by trees, running water, and wildlife offers a sense of grounding and perspective that neutralizes the anxiety and stress of modern life. Exploring the outdoors also fosters a sense of independence and self-sufficiency in kids and teens. They learn to navigate their surroundings, make decisions, and rely on their own abilities rather than constantly seeking the validation of social media likes and comments. Overall, time spent in nature is a powerful antidote to the addictive and often overwhelming nature of social media and phone use. It offers a chance to disconnect, recharge, and cultivate a more profound connection with the world around us. Invite your children to experience the “real world” with you and build their sense of adventure! About The Author Emanuel Rose, an Authentic marketing expert, keynote speaker, and mentor, merges his passion for nature and the study of human consciousness, offering transformative experiences combining stillness, nature, and adventure. His work includes children’s books promoting wilderness awareness and inspiring families to rediscover the healing and empowering power of the great outdoors. With a unique emphasis on fostering mental well-being and encouraging environmental stewardship, Rose invites us to join him on a journey of connection to God, self-discovery, and time in nature. Books by Emanuel Rose

Discover a World of Adventure and Environmental Stewardship in “Nature Bound with Wenaha Henry: Unforgettable Activities to Ignite Your Child’s Love for the Great Outdoors” Emanuel Rose, a renowned author dedicated to nurturing a love for nature in children, is thrilled to announce the release of his latest book, “Nature Bound with Wenaha Henry: Unforgettable Activities to Ignite Your Child’s Love for the Great Outdoors.” Packed with engaging content and practical guidance, this book aims to inspire families to connect with nature and foster a deep appreciation for the environment. Unleashing the Power of Nature Exploration “Nature Bound with Wenaha Henry” introduces readers to Wenaha Henry, an adventurous character who guides children through a series of unforgettable activities and experiences in nature. The book is more than just a reading material; it serves as a practical guide for families, encouraging them to step outside and explore the wonders of the natural world. Each copy of the book comes with a special gift – Douglas fir tree seeds and planting instructions, symbolizing the importance of conservation and environmental stewardship. Emanuel Rose’s books are a breath of fresh air in a world that often keeps children glued to screens. His storytelling and beautiful illustrations transport young readers to the great outdoors, fostering a sense of wonder and curiosity about the natural world. Nurturing a Love for the Great Outdoors With “Nature Bound with Wenaha Henry,” Emanuel Rose aims to ignite a passion for nature in children and equip families with the tools to embark on their own outdoor adventures. This book acts as a catalyst for families to spend quality time together while discovering the beauty of the natural world. By engaging in activities such as wildlife observation, nature journaling, and exploring local ecosystems, children will develop a deep appreciation for the environment and a sense of responsibility towards its preservation. Supporting Environmental Organizations Emanuel Rose understands the significance of collective efforts in preserving our planet. In “Nature Bound with Wenaha Henry,” readers will find a curated list of organizations dedicated to environmental conservation. By supporting these organizations, families can contribute to leaving the world a better place than they found it. This valuable resource empowers readers to take action and become agents of positive change. Praise for Emanuel Rose’s Work Emanuel Rose’s previous works have garnered high praise for their ability to inspire children and families to connect with nature. His books, including “Wenaha Henry: Children’s Book About Nature,” have captivated young readers with their engaging storytelling and vivid illustrations. Rose’s dedication to environmental education shines through his writing, making his books invaluable resources for families seeking to instill a love for nature in their children.

Join us for an unforgettable evening of insight, discussion, and networking with one of the industry’s foremost experts on Generation Z marketing strategies. The Boardroom is delighted to host an exclusive book signing event featuring Emanuel Rose as he discusses his latest release “Authenticity-Marketing to Generation Z.” This enlightening evening offers attendees an unparalleled opportunity to gain knowledge on engaging effectively with Gen Z audiences directly from one of the foremost experts. Emanuel Rose will be available during this event to sign copies of his book and answer any queries about marketing to Generation Z. Attendees are encouraged to bring along friends or family for this unforgettable educational experience. Light snacks, wine and sparkling water will be provided, with a special auction of campership items to support Camp Jack Hazard (https://campjackhazard.org/). Don’t miss this amazing opportunity to network with industry professionals and learn from some of the finest in business. Don’t miss it – come take advantage of it now. For more information about “Authenticity-Marketing to Generation Z,” please visit https://www.emanuelrose.com/ Emanuel Rose is an accomplished PR professional and marketing expert specializing in Generation Z marketing strategies. Drawing from extensive experience and an in-depth knowledge of their challenges and opportunities, Emanuel has become a sought-after speaker and thought leader within his industry. Event Details: Authenticity-Marketing to Generation Z Author Book Signing Event with Emanuel Rose For further press inquiries only:Emanuel Rose. Email him or call 707-506-6138. For any additional inquiries press-only only please reach out.

A marketing expert and author from California has officially announced a new and exclusive free workshop tailored to helping businesses market authentically towards Generation Z. Led by Emanuel Rose, the author of ‘Authenticity: Marketing to Generation Z,’ the 90-minute workshop has been designed to help teach entrepreneurs, businesses and company leaders how to create a professional marketing plan that is targeted towards ‘Gen Z” Taking place on March 9th at 1pm, the session will be held at the Greater Eureka Chamber of Commerce in Eureka, CA, United States. Whether someone is a business owner or marketeer, tickets are completely free, and the event can be booked online. An expert in several industry areas, including marketing, sales, lead generation, branding and advertising, Emanuel has worked for well over a decade within a renowned digital agency. He has become well known in the industry for his innovative marketing tactics, for generating leads, and for creating successful marketing strategies for his clients. Following the successful release of his new book, ‘Authenticity: Marketing to Generation Z,’ which details new and proven ways to successfully market towards and target Generation Z – an audience that many brands otherwise find it quite difficult to connect with – Emanuel has launched this in-person workshop to help even more businesses succeed. Saying that 2023 is the perfect time to learn about Generation Z, Emanual has discovered several ways to engage them in ongoing marketing campaigns and strategies during the research of his book. Within his book, Emanuel reviewed the demographics of Generation X, studies and talked readers through successful marketing campaigns that were explicitly directed at Generation Z. He dove head-first into marketing plans and discussed how to build a web presence for both Business to Business (B2B) and Business to Consumer (B2C) campaigns. “It goes without saying that Generation Z are the most digitally advanced generation the world has ever seen. In my upcoming workshop, I will help you understand what to avoid, how to target them, what message to convey and how to plan a 3, 6 and 12 month content calendar to get results,” says Emanuel In addition to expert advice from Emanuel, the workshop will include additional bonus materials such as vetted software tools for all aspects of the campaign, a TikTok marketing for Small Business course, mistakes to avoid in marketing to Gen Z white paper, employee advocacy and a content calendar. Notes to Editors Emanuel Rose’s workshop will be held on March 9, 2023 1:00 PM – 2:30 PM (PST) at the Greater Eureka Chamber of Commerce, 612 G Street, Suite 101, Eureka, CA, 95501, United States Book your free tickets, here: Next Level: Authenticity – Marketing to Gen Z – Event Registration (growthzoneapp.com) His book is now available to purchase on Strategic Adventure Marketing, here: AUTHENTICITY: Marketing to Generation Z (People born between 1997 to 2012)-Paperback – Strategic Adventure Marketing A portion of the proceeds of each book will be donated to https://www.campjackhazard.org/.

A marketing expert based in Ashland, OR has officially announced the launch of his newest book, designed to help businesses effectively market their brand to Generation Z. Emanuel Rose is an expert in several industry areas – including marketing, sales, lead generation, branding and advertising, and has worked for well over ten years within a renowned digital agency. For three decades, Emanuel has also become known for exploring innovative marketing tactics, lead generations and successful marketing strategies for his clients. Today, he has announced the official launch and release of his book: ‘Authenticity: Marketing to Generation Z’. Now available to purchase on his website, Strategic Adventure Marketing, the book details exclusive and new ways to target Generation Z – an audience that many brands otherwise find it quite difficult to connect with. Emanuel says that 2023 is the perfect time to learn about Generation Z, and discover new ways to engage them in ongoing marketing campaigns and strategies. “It’s time we start creating marketing strategies specifically tailored towards Generation Z,” says Emanuel. “If you’re a business that doesn’t really see it as crucial to the success of your own business, it may be that you simply don’t understand how to truly connect with them. This fantastic generation of people born between 1997 and 2012 really are the future, and they’re ushering in a whole new landscape within the world of business. Now, more than ever, we need to discover more about how to connect with them both digitally and beyond.” With a clear description and review of Generation Z, their goals, triggers, and topics such as the digital revolution, the case of the social CEO, values-driven marketing, the e-commerce mandate, demographics and psychographics, and how to market products and services to this generation successfully, the book is set to change the game for so many brands. “My book really does prove just how anyone can market to Generation Z. You’ll learn how to update your marketing tactics, and truly engage this unique and hard-working generation, whom are currently entering an influential part of their lives. Now is the time to learn about them. Don’t fall behind, and get started on this journey of development today.” The book ends with tips and advice to help businesses get their marketing plans into action, so that they can successfully start connecting with this age group. Now available for purchasing, a portion of the proceeds from each book will also be donated to Camp Jack Hazard, a summer camp based in Darnadelle, CA. Notes to Editors AUTHENTICITY: Marketing to Generation Z (People born between 1997 to 2012) is now available to purchase from $14.95 In addition to a rich sales and marketing career, Emanuel has also written books for children, called “Wenaha Henry: The Redtailed Hawk.” An outdoorsman with a deep passion for nature, he has fly-fished all over the world, bird-hunted many places in North America. To purchase the book, visit: AUTHENTICITY: Marketing to Generation Z (People born between 1997 to 2012)-Paperback – Strategic Adventure Marketing A portion of the proceeds of each book will be donated to https://www.campjackhazard.org/.

A renowned marketing expert has announced the launch of his new book, with unique learnings and proven tactics for marketing to Generation Z. Emanuel Rose, a recognized expert in marketing, sales, lead generation, branding and advertising, has released his new book ‘Authenticity: Marketing to Generation Z’. He has worked for more than a decade within the day-to-day operations of a digital agency. For over thirty years, Emanuel has gone the extra mile to seek innovative marketing tactics, pioneer cutting-edge lead generation and marketing strategies for his clients. Now, he’s making waves within the industry with the release of his new book, ‘Authenticity: Marketing to Generation Z’. As a marketing and sales professional, Emanuel sees 2023 as the perfect time and opportunity to truly understand Generation Z, and how to engage them effectively in marketing campaigns and strategies. “So many businesses are turning a blind eye to marketing strategies tailored towards Generation Z,” says Emanuel. “This is often because they don’t see it as important to the success of their business, or because they simply don’t understand how to connect with this audience. Something businesses, agencies and marketing professionals need to understand however, is the importance of learning more about this fantastic generation of people born between 1997 and 2012. They are the future, and they’re ushering in a whole new landscape in the world of business. There’s no better time to learn more about them, and discover how to connect with them both digitally and beyond.” Within the book, Emanuel reviews the demographics of Generation X, explores successful marketing campaigns that were explicitly directed at Generation Z, and dives into developing a fully-fledged marketing plan and web presence for both Business to Business (B2B) and Business to Consumer (B2C) campaigns. “Generation Z is perhaps the most diverse and digitally savvy generation the world has ever seen. This is why everyone, no matter what business you’re in, needs to begin the journey of gaining a better understanding of how Generation Z affects the economy and business environment,” says Emanuel. The book covers a clear review of the Generation, their goals, and triggers, covering topics such as the digital revolution, the case of the social CEO, values-driven marketing, the e-commerce mandate, demographics and psychographics, and how to market products and services to this generation successfully. “It may seem impossible, but my book proves just how anyone can market to Generation Z’s needs. Through my experience and research, I’ll show you how to update your marketing tactics, and engage this generation – which I believe is as hard working and dedicated a group as any – and who are entering an influential part of their lives. Now is the time to learn about them. Don’t fall behind, and get started on this journey of development today.” The book ends with tips and advice to help businesses get their marketing plans into action, so that they can successfully start connecting with this age group. Now available for pre-order, with orders sent out from 27 February 2023, a portion of the proceeds from each book will also be donated to Camp Jack Hazard, a foundation based in Dardanelle, CA. It’s Emanuel’s rich and diverse experience that further emphasises the strength of his unique skill set, which is something he acquired throughout many years of persistent growth. When leading a digital agency, and serving as a pioneering professional in lead generation and retention, his expertise and understanding have not only been central to the success of his career, but also his leadership of the digital agency he founded. In addition to a rich sales and marketing career, Emanuel has also written books for children, called Wenaha Henry: The Red Tailed Hawk. An outdoorsman with a deep passion for nature, he has fly-fished all over the world, and bird-hunted many places in North America. Notes to Editors ‘AUTHENTICITY: Marketing to Generation Z (People born between 1997 to 2012)’ will be available from 1 January 2023, and can be pre-ordered from just $14.95, with deliveries expected from February 27th 2023. The book will be published by Strategic eMarketing. To purchase the book, please head to https://strategicadventuremarketing.com/product/authenticity-marketing-to-generation-z-people-born-between-1997-to-2012/ To find out more about the book, please visit: https://strategicadventuremarketing.com/product/authenticity-marketing-to-generation-z-people-born-between-1997-to-2012/ A portion of the proceeds of each book will be donated to https://www.campjackhazard.org/.